new & noteworthy

Amazon Is Buying Whole Foods: What We’re Watching

This morning’s acquisition announcement of Whole Foods by Amazon is a signal of increasing focus on digital shoppers that choose natural, organic, and healthy lifestyles -- a consumer base we have come to know well through our partnerships with many great brands. Today’s announcement...
Read

The Future of Amazon: Concert Tickets, VR Storefronts, Real Estate?

NetRush staff share their predictions for the future of Amazon.

Read

Amazon Announces Echo Look, a Camera Enabled Alexa Product

On April 27, 2017, Amazon announced Echo Look, an upcoming product that will incorporate a camera into the already-existing services that Echo provides.

Read

Get In Touch

latest blog posts

2017 Expo West Recap

Natural Products Expo West saw record numbers in 2017, bringing over 80,000 attendees and 3,100 exhibiting companies to the Anaheim Convention Center. Our team set off last Thursday for a full weekend at the show, taking in as much of the magic as possible. Now that...

read more

Steve Klinetobe Joins NetRush as Executive Creative Director

The team at NetRush is excited to announce that Steve Klinetobe will be joining our ranks as the Executive Creative Director. Steve brings a wealth of experience and creative prowess to the NetRush studio, where he’ll be leading our highly motivated content department.

read more

NetRush At Natural Products Expo West, 2017

Natural Products Expo West is upon us. This Wednesday, March 8 signals the start of the nation's largest annual gathering of natural, organic and health-centered brands. Which means that it’s time to put on your comfiest walking shoes and get ready for a long weekend...

read more

Monthly Recap: February 2017

Hard as it is to believe, February is a wrap. A lot happened - and it all happened fast. Before we get too far ahead, we’re taking a moment to recap the biggest news, updates, and features from the month.  NetRush Insight EDELRID and NetRush celebrated one year...

read more

What Role Does Amazon Play In The Buyer’s Journey?

The customer journey is how people become aware of, evaluate, and purchase new products or services. The rise of eCommerce has forced brands and businesses to rethink how, when, and why people choose to buy from them. In the midst of this change, Amazon has asserted itself as a force for disruption and change.

read more

NetRush Celebrates One Year with Nutcase

Nutcase injected fun into helmet design when the brand started making products that fit people’s personalities as well as their heads. The creativity and flair that goes into every helmet is unmistakable. A true brand of Portland, Oregon, Nutcase represents the quirky, dedicated, and proud biking community of its home city.

read more

Employee Spotlight: Sara Davis

In three words, Sara Davis is “the cat’s meow,” according to Digital Marketing Manager, Jordache Perozzo. In fact, she has two cats named Lola (after The Kinks song) and Dolly (after the Louis Armstrong song). As a vital member of the NetRush team, we decided to delve...

read more

Amazon Lowers Its Free Shipping Minimum To $35

Last weekend, shortly before President's Day sales commenced, Amazon lowered its free shipping minimum rate for non-subscribers to $35. The change wasn’t advertised or formally announced; publications like Fortune, Forbes, and The Verge broke the news for them. With...

read more

4 Steps to Creating Better Amazon Content

Why do you choose to shop on Amazon? Fast delivery? Unlimited options? Reliable customer reviews? All of the above? Amazon as a marketplace has grown to be relevant in the lives of more individuals than not. Amazon Prime, the $99 per year premium service, is in the...

read more

NetRush Attends Portland State University Career Fair

NetRush will be attending Portland State University's career fair this upcoming Wednesday. We are looking to expand our team of brand managers, and are seeking talented individuals with fresh perspectives. On Wednesday, two of our top brand managers, Shawn Fenton and...

read more

Alexa Says Guten Tag

Amazon developers recently made Alexa a lot more comfortable in homes across Germany and the UK. “[W]e’re excited to announce that the Alexa Voice Service (AVS) is now available for developers building voice-enabled products for the UK and Germany,” the Amazon...

read more

NetRush Turns Eleven and Celebrates With a Throwback

NetRush turns eleven today. As it happens on birthdays, the occasion calls for some reflection. Before we dove into tacos and cake to celebrate, we asked ourselves a critical question: what was happening this time eleven years ago? As you can see, times have changed....

read more

Monthly Recap: January 2017

2017 got off to a busy start. January was a month of travel, events, big announcements, and extreme weather. In case you missed it, here’s the highlights package. Amazon News Amazon is building a 2 million square foot air services hub at Cincinnati/Northern Kentucky...

read more

How To Transform An EDELRID Rope Into A Floor Mat

Today, we’re celebrating the first anniversary of our partnership with EDELRID, the premium mountaineering brand with a legacy that started over 150 years ago. To mark the occasion, we took part in one of the brand’s efforts to reuse and recycle their products. As a...

read more

The Challenges of Going Global

  As Amazon expands its global footprint, the topic of taking brands into new markets is heating up. However, before you can tackle the ‘how’s’ of going global, there are a number ‘why’s’ to answer. * Taking a retail operation across borders is an attractive...

read more

Amazon: You’re Doing It Wrong

For too many brands, Amazon is an inconvenient truth. A placeholder to complete transactions, to burn through unsold and unpopular stock, and to redirect customers back to their .com. If that’s you, and your Amazon seller account is currently being managed by your...

read more

Employee Spotlight: Digital Content Manager Jeni Malone

‘Content is king’ has been a staple marketing motto forever. At least it feels that way. Bill Gates wrote this in an essay back in '96. A lot has happened since then. Dial-up: gone. Nokia: gone. CD players: gone. DVD's: relegated to supermarket checkout stands....

read more

Chris Marantette To Speak At Retail’s Big Show

Next week, the world of retail will gather in New York for Retail’s Big Show, a convention and expo that brings brands and business leaders together for 3 days of learning, sharing, and networking. As the flagship event of the National Retail Federation, Retail’s Big...

read more

Alexa Makes A Splash At CES 2017

Amazon’s virtual assistant, Alexa, the voice of Echo, had a big week at CES, becoming the show’s unofficial winner according to the Wall Street Journal and Wired. While Siri, Cortana, and Google’s assistant have done a great job of teaching people to use and love...

read more

Ruffwear and NetRush Announce Partnership

We’re incredibly excited to announce our partnership with Ruffwear, the leader in performance dog gear. Every partnership for NetRush is significant. The brands we work with give us the means to do our best work as storytellers, marketers, and digital retailers. Each...

read more

A Look Inside the NetRush Company Book Club

“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” Dr. Suess Our company culture is a living, breathing entity. It is constantly monitored and refined as our teams grow. A fluid entity, if you will. Today we’re...

read more

Amazon Makes Shoplifting Fun & Legal

You don’t think retail is changing? Think again. “We created the world’s most advanced shopping technology so you never have to wait in line,” says the new Amazon Go page. This marks another step toward the future of retail for Prime members. No lines, no cards, no...

read more

Monthly Recap: November 2016

Hard as it is to believe, November is a wrap. Along with it, Thanksgiving, #BlackFriday, #CyberMonday, and most of the leftover Halloween pumpkins on people's doorsteps. Before we settle into the holiday rush and start cranking up the Bing Crosby, we’re taking a...

read more

What Is The 4 Letter Word Brands Should Use To Describe Amazon?

Amazon has been called a few four letter words, but there’s one that brands aren’t using enough. We’ll let you figure this one out. If you know your customers and understand their behavior, you can create more efficient ways to engage. Amazon is doing this better than...

read more

Employee Spotlight: Shawn Fenton, Brand Manager

“If we had a best dressed award, Shawn would win without a doubt.” These words belong to Tabatha Johnson, Director of Partner Development at NetRush, who has worked with Shawn Fenton for nearly three years. She’s not wrong. The consistency of his wardrobe game is...

read more