new & noteworthy

CatEye Partners With NetRush To Increase Customer Value On Amazon Marketplace

CatEye, the leading manufacturer of bicycle computers, lights, and reflectors, recently announced an exclusive partnership with NetRush. As a company, NetRush is honored to be working with a brand as innovative and committed to their customers as CatEye. CatEye was founded in 1954 in Osaka, Japan....
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Leatherman Releases “Tool Tales,” a New Video Series

Leatherman, the world’s largest manufacturer of high quality multi-tools, has announced a new video series titled Tool Tales. The series showcases true stories submitted by Leatherman tool owners, retold on screen. Leatherman has released their first video, Icebreaker, which can be seen below: In...
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Alaffia: Empowering Togo, Entrepreneurship, and Women in Business

By Connor Parsons Photos by Sarah Thurman Alaffia may just be the most forward thinking skin care manufacturer; their overarching company goal is to alleviate poverty and encourage gender equality, particularly in Africa. "I will return to the United States in early April with four of our top...
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Alexa Says Guten Tag

Amazon developers recently made Alexa a lot more comfortable in homes across Germany and the UK. “[W]e’re excited to announce that the Alexa Voice Service (AVS) is now available for developers building voice-enabled products for the UK and Germany,” the Amazon...

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NetRush Turns Eleven and Celebrates With a Throwback

NetRush turns eleven today. As it happens on birthdays, the occasion calls for some reflection. Before we dove into tacos and cake to celebrate, we asked ourselves a critical question: what was happening this time eleven years ago? As you can see, times have changed....

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NetRush Monthly Recap: January

2017 got off to a busy start. January was a month of travel, events, big announcements, and extreme weather. In case you missed it, here’s the highlights package. Amazon News Amazon is building a 2 million square foot air services hub at Cincinnati/Northern Kentucky...

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How To Transform An EDELRID Rope Into A Floor Mat

Today, we’re celebrating the first anniversary of our partnership with EDELRID, the premium mountaineering brand with a legacy that started over 150 years ago. To mark the occasion, we took part in one of the brand’s efforts to reuse and recycle their products. As a...

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The Challenges of Going Global

  As Amazon expands its global footprint, the topic of taking brands into new markets is heating up. However, before you can tackle the ‘how’s’ of going global, there are a number ‘why’s’ to answer. * Taking a retail operation across borders is an attractive...

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Amazon: You’re Doing It Wrong

For too many brands, Amazon is an inconvenient truth. A placeholder to complete transactions, to burn through unsold and unpopular stock, and to redirect customers back to their .com. If that’s you, and your Amazon seller account is currently being managed by your...

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Employee Spotlight: Digital Content Manager Jeni Malone

‘Content is king’ has been a staple marketing motto forever. At least it feels that way. Bill Gates wrote this in an essay back in '96. A lot has happened since then. Dial-up: gone. Nokia: gone. CD players: gone. DVD's: relegated to supermarket checkout stands....

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Chris Marantette To Speak At Retail’s Big Show

Next week, the world of retail will gather in New York for Retail’s Big Show, a convention and expo that brings brands and business leaders together for 3 days of learning, sharing, and networking. As the flagship event of the National Retail Federation, Retail’s Big...

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Alexa Makes A Splash At CES 2017

Amazon’s virtual assistant, Alexa, the voice of Echo, had a big week at CES, becoming the show’s unofficial winner according to the Wall Street Journal and Wired. While Siri, Cortana, and Google’s assistant have done a great job of teaching people to use and love...

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Ruffwear and NetRush Announce Partnership

We’re incredibly excited to announce our partnership with Ruffwear, the leader in performance dog gear. Every partnership for NetRush is significant. The brands we work with give us the means to do our best work as storytellers, marketers, and digital retailers. Each...

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A Look Inside the NetRush Company Book Club

“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” Dr. Suess Our company culture is a living, breathing entity. It is constantly monitored and refined as our teams grow. A fluid entity, if you will. Today we’re...

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Amazon Makes Shoplifting Fun & Legal

You don’t think retail is changing? Think again. “We created the world’s most advanced shopping technology so you never have to wait in line,” says the new Amazon Go page. This marks another step toward the future of retail for Prime members. No lines, no cards, no...

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NetRush Monthly Recap: November

Hard as it is to believe, November is a wrap. Along with it, Thanksgiving, #BlackFriday, #CyberMonday, and most of the leftover Halloween pumpkins on people's doorsteps. Before we settle into the holiday rush and start cranking up the Bing Crosby, we’re taking a...

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What Is The 4 Letter Word Brands Should Use To Describe Amazon?

Amazon has been called a few four letter words, but there’s one that brands aren’t using enough. We’ll let you figure this one out. If you know your customers and understand their behavior, you can create more efficient ways to engage. Amazon is doing this better than...

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Employee Spotlight: Shawn Fenton (Brand Manager)

“If we had a best dressed award, Shawn would win without a doubt.” These words belong to Tabatha Johnson, Director of Partner Development at NetRush, who has worked with Shawn Fenton for nearly three years. She’s not wrong. The consistency of his wardrobe game is...

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Control is a Choice For Brands on Amazon

2016 has seen its share of A-list brands publicly cutting ties with Amazon. Apple recently announced that most "genuine" Apple chargers sold on Amazon are fake and GoPro decided to withhold select products from the marketplace. Even luxury brands LVMH made it known...

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NetRush & ASTI Celebrate 5K Amazon Reviews For LectroFan

We’re incredibly proud to share news that LectroFan, the patented sound and white noise machine by our partners at ASTI, has reached over 5,000 authentic Amazon customer reviews on Amazon. On top of the milestone that 5K represents, it’s important to recognize the...

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Tracy Hooper Brings The Confidence Project To NetRush

Technology has given us the means to reach anyone online, but connecting with people in person will always be the best way to do business. As Tracy Hooper, founder of the Confidence Project, says of one on one interactions, “that’s where the magic happens. It’s where...

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NetRush Monthly Recap: October

October is in the books, and what a month it has been. A lot has happened in a very short space of time. Fall has caused leaves to rain across streets of the Pacific Northwest. Halloween has come and gone. Christmas decorations adorn the aisles of local stores. Before...

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NetRush Mythology: The Story of Gloria

Anyone who visits NetRush Hub in Erlanger, Kentucky will be introduced to Gloria. She’s the quietest person on the job, but her presence is felt everywhere. Like a ghost, some might argue. Even at HQ in Vancouver, the team know of her or have heard rumbles of the...

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Does Amazon Pay Taxes? NetRush Responds to Forbes

NetRush responds to a recent article by Forbes, regarding whether or not Amazon pays sales taxes. Amazon is the topic of many interesting conversations right now. Especially leading up to Black Friday, after claiming 35% of national online sales in 2015. Similarly,...

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Apple Files Lawsuit Over Counterfiet Products On Amazon

On October 17, Apple filed a lawsuit against Mobile Star LLC, for manufacturing and selling counterfeit Apple products to Amazon, and passing them off as genuine accessories. The suit was filed after Apple bought and tested over a 100 chargers and accessories on...

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Employee Spotlight: Robert Couch

You need a few essential qualities be a manager who makes other people feel confident, supported, and equipped to do their jobs as well as possible. Warmth, a willing ear to listen, a sense of accountability, and a positive attitude are at the top of that list, which...

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NetRush Team Stories: Our Heroes

Who is your hero and what makes someone worthy of this title? This week, we gathered a handful of NetRush team members from Vancouver (WA) and Erlanger (KY) to ask about their current hero and what makes that person stand out. From family members to 'Game Of Thrones'...

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NetRush: On The Road and Back Again

It has been a busy few weeks for NetRush with people from various departments heading off to conferences, trade-shows, and expos. Now that we’re all safely back at home base and plugged back at our desks, we took a few moments this week to discuss the highlights and...

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NetRush Hosts Second ‘Sunwarrior Smoothie Day’

A few weeks back, we hosted a second annual ‘Sunwarrior Smoothie Day at NetRush HQ, to emphasize the importance of breakfast, to spoil everyone, and celebrate one of our awesome brand partners: Sunwarrior. Brand managers, Sara and Shawn, mixed up three tasty smoothies...

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