As May comes to a close, we’re recapping the most noteworthy highlights from the month.

e-commerce Returns: a Competitive opportunity for Brands

“On the operations floor, we know we have the last say on quality, safety, and appearance of products being shipped to customers. But the challenge doesn’t end there.” Brian Birch, NetRush Chief Operating Officer, began the month of May by publishing an article outlining the world of e-commerce returns on Digital Commerce 360.

Change Management or Crisis Management – The Choice Is Yours

“It’s clear that older business models are cracking under this change and a significant number of companies are struggling to adapt, or worse, are blind to the forces of change. Manufacturers and brand owners need to have a clear strategy or else the unstoppable forces of change will expose inaction through declining margins, inability to compete, and failing customer experience.” Raj Sapru, NetRush Director of Strategy, delves into the top considerations for brands when setting a strategy regarding Amazon.

NetRush and Portland Business Journal Present The Amazon Shift

The Amazon Shift was an event designed to focus on the changes happening at the intersection between brand, retail, and e-commerce. We brought a great panel together with leadership and sharing in mind, and aimed for all attendees to leave with good notes and ideas to take back to the office.

Our guests included Dove Gibson, Director of Sales for Ruffwear, David Orr, VP of US Sales for Keen Footwear, Chris Streight, National Sales Director for Nutcase, and Jason McGibbon, VP of Sales for Yakima Products.

Each panelist offered their unique perspective and experiences navigating the Amazon ecosystem, pairing anecdotes about challenges with success stories and useful strategies.

amazon shift KEY takeaways



  • Brands on Amazon drive customers to the platform  
  • Brands need to define what success on Amazon is and build a strategy to make it happen



  • You can choose to have control on Amazon — but you can’t choose to ignore the platform
  • Your price on Amazon is your new market price
  • Brand owners need to define the educational messaging, pricing,  availability of products, and overall customer experience — or someone else will do it without their involvement.



  • Have a team dedicated to the platform
  • Be prepared for constant changes, and be willing to manage issues as they arise



  • Packaging, delivery time, and product returns influence the customer experience
  • Have the resources and strategy to offer in-store benefits to e-commerce

On behalf of the team at NetRush, we would like to thank the Portland Business Journal for partnering with us on this event, and our panelists for their time and expertise.  


All Amazon Shift photos by Trevor Graves from Nemo Design.

NetRush Employees Predict the Future of Amazon

NetRush asked employees to predict the future of Amazon, and we came up with some pretty interesting things. While VR storefronts and real estate sales aren’t present on Amazon today, maybe they will be soon. View the whole list here.


Good Weather Giveaway

NetRush launched our first public-facing giveaway on Instagram this month. Featuring premium products from NetRush partner brands that are perfect for summer weather, the Good Weather Giveaway ends June 7. More about the giveaway can be found here, or by clicking the Instagram post to the right. 

Amazon News


Following April’s announcement of Echo Look, Amazon launched Echo Show this month. Echo Show is a camera and touchscreen enabled Alexa product that opens up a handful of new possibilities for Amazon customers. Read more here.


Amazon stocks briefly broke $1,000 in May. Read more here.

That’s all for the month of May.


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