Why do you choose to shop on Amazon? Fast delivery? Unlimited options? Reliable customer reviews? All of the above?

Amazon as a marketplace has grown to be relevant in the lives of more individuals than not. Amazon Prime, the $99 per year premium service, is in the homes of nearly 50% of Americans, according to Michael Levin, a CIRP partner and co-founder. Amazon has become necessary for selling products online to countless brands.

As a company that has been managing brands on the Amazon marketplace for over 10 years, we’ve come to understand what it takes to create quality content on Amazon in order to stand out from the crowd. We’ve boiled down this know-how into 4 steps to creating content that engages, educates, and converts.


1. Structure Your Catalog

Your product catalog is your foundation that drives the consumer experience. It allows your customers to navigate their way around your products, learn about your brand, identify your major themes, and find the information that is relevant to their buying decision.

2. Embrace Entropy

The fight for premium product placement is a daily battle on the Amazon marketplace. You can’t get away from the fact that this is a competitive platform. There are more than 2 million FBA sellers with the same objective as you: to generate views, engage customers, and ultimately make sales.

3. Develop Engaging & Accurate Product Information

Having a structured catalog is what gives you a foundation to engage and educate consumers. The job of your descriptions and titles is now to make sure they get your message quickly and clearly.

4. Offer Quick Answers To Common Questions

Many consumers who are shopping online don’t have the luxury of time when browsing. Having engaging and accurate information is a key in delivering the optimal shopping experience, but having this abundance of information can create more questions.

This is not a bad thing. Questions are good.

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