NetRush Weekly Update – 2/17/2017

Happy Friday, everyone. To cap off the week, we’ve broken down the biggest news, reviews, and stories from the last seven days.   Word Around The Water Cooler Are Amazon And Google Bringing Back The Telephone? For those of us who lament the glory days of landlines, there’s a chance we could be [...]

February 17th, 2017|

4 Steps to Creating Better Amazon Content

Why do you choose to shop on Amazon? Fast delivery? Unlimited options? Reliable customer reviews? All of the above? Amazon as a marketplace has grown to be relevant in the lives of more individuals than not. Amazon Prime, the $99 per year premium service, is in the homes of nearly 50% of Americans, according to Micheal [...]

February 17th, 2017|

NetRush Attends Portland State University Career Fair

NetRush will be attending Portland State University's career fair this upcoming Wednesday. We are looking to expand our team of brand managers, and are seeking talented individuals with fresh perspectives. Shawn, brand manager, and Tabitha, partner development On Wednesday, two of our top brand managers, Shawn Fenton and Brittney Weissenbuehler, will be giving a presentation [...]

February 13th, 2017|

Alexa Says Guten Tag

Amazon developers recently made Alexa a lot more comfortable in homes across Germany and the UK. “[W]e’re excited to announce that the Alexa Voice Service (AVS) is now available for developers building voice-enabled products for the UK and Germany,” the Amazon Developers blog announced this week. “With a few lines of code, you can upgrade any [...]

February 10th, 2017|

NetRush Turns Eleven and Celebrates With a Throwback

NetRush turns eleven today. As it happens on birthdays, the occasion calls for some reflection. Before we dove into tacos and cake to celebrate, we asked ourselves a critical question: what was happening this time eleven years ago? As you can see, times have changed. When NetRush was founded, we didn’t have iPhones or Facebook, [...]

February 9th, 2017|

NetRush Monthly Recap: January

2017 got off to a busy start. January was a month of travel, events, big announcements, and extreme weather. In case you missed it, here’s the highlights package. Amazon News Amazon is building a 2 million square foot air services hub at Cincinnati/Northern Kentucky International Airport. In a statement by Dave Clark, Amazon’s senior vice [...]

February 2nd, 2017|

How To Transform An EDELRID Rope Into A Floor Mat

Today, we’re celebrating the first anniversary of our partnership with EDELRID, the premium mountaineering brand with a legacy that started over 150 years ago. To mark the occasion, we took part in one of the brand’s efforts to reuse and recycle their products. As a group project, we transformed a retired EDELRID rope into a [...]

February 1st, 2017|

The Challenges of Going Global

  As Amazon expands its global footprint, the topic of taking brands into new markets is heating up. However, before you can tackle the ‘how’s’ of going global, there are a number ‘why’s’ to answer. * Taking a retail operation across borders is an attractive option for ambitious brands. There’s potential to reduce dependency on [...]

January 31st, 2017|

Amazon: You’re Doing It Wrong

For too many brands, Amazon is an inconvenient truth. A placeholder to complete transactions, to burn through unsold and unpopular stock, and to redirect customers back to their .com. If that’s you, and your Amazon seller account is currently being managed by your nephew, you’re doing it wrong. The reality is that Amazon’s technology is [...]

January 24th, 2017|

Employee Spotlight: Digital Content Manager Jeni Malone

‘Content is king’ has been a staple marketing motto forever. At least it feels that way. Bill Gates wrote this in an essay back in '96. A lot has happened since then. Dial-up: gone. Nokia: gone. CD players: gone. DVD's: relegated to supermarket checkout stands. Amazon: where do we begin? In the face of all the [...]

January 18th, 2017|